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SWOT analysis for e-learning in professional development

22 May 2010

Is it worth developing a coordinated approach to e-learning in the organisation?

Strengths Weaknesses
Historically, each individual agency shares an operating environment and shared software across sites. In merged agencies – no standard operating environment across the new partners; different email and groupware clients, intranets that don’t interconnect
Variation in job roles – multiple possibilities that could be suitable for training via e-learning Many variations in job roles – some roles or tasks cannot be addressed
For Agriculture department, tradition of professionalism; science-based; speaking the truth to power; primary producers are both our clients and our stakeholders Other agencies in merger: non-professional; focus on regulatory activities; small; unfocussed; concerned to serve the minister, not the public – ‘the Minister is our most signficant stakeholder’
We do have staff designated for communications, design, web, intranet, IT, training staff but no designated e-learning positions outside colleges
Designated staff training and development unit, but staff training focusses on computer training and training for compliance
We are a registered training organisation Registered training organisation’s role is to look outward to our client public; it does not feed back into corporate training needs
Opportunities Threats
Diverse industries available for partnerships Accepting faulty contracts from outside providers – the perception that our IP can be hijacked by the contractor we pay to make the e-learning
Whole of government state and federal elearning programs which are reusable in our context Ignorance of what e-learning is (actual executive’s quote: “as yes, it’s where there are buttons for me to click on”)
Opportunity to develop skills that can be used for both internal (staff) audience and external clients (extension) Providing e-learning to a fragmented organisation risks missing opportunities to make connections through physical meetings
Limited resources require alternative solutions:

  • no budget assigned for training of any kind
  • no budget available for travel
  • no budget available for conference attendance
Competing models – in-house and contract authoring and packaging; competing LMS (Moodle vs ElementK);

Guidance for further SWOT analysis:

  • List macro and micro factors, as well as internal and external factors that influence the mission of the organization (or focus on a specific program.)
  • List all items, whether they are in your control or not (e.g your marketing vs. your competitors marketing.)
  • For external analysis think PEST (as a starting point), which stands for political (and legal), economic, social, and technological analysis.
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